Formula for success

Yesterday, a colleague told me that to get anywhere in my office, you'll have to market yourself.
To think that we all thought that's the very idea, offices have appraisals, performance & variable bonuses.
What happened to being modest and all that?
I didn't probe and didn't bother to seek verification for her conclusion, yet, watching her bounce around made me think, it must really be THE new formula for success.

I have always believed that getting the job done well, when it's supposed to get done would be more than sufficient. Results were the bottom line.....
BUT if what she said had some truth, then my bottom line certainly moved!