I have had many opportunities to actually observe and notice gender tendencies in the shopping arena. My reference point is in house hunting.
Whilst the general male population would like to believe that women buy on impulse, guided by emotions, it doesn't apply when the purchase is that of a house/apartment. From the many cases, that is not true. When I'm house hunting for a male, I find it easier to seal the deal than when I'm doing the same for a woman. It's not because she's more emotional, but she really would bite only if it's value for money. It's easy to sell to a man - as long as the numbers seem right - he forgets the thousands he may need to spend to fix it up. A woman would see through all that, she's not afraid to be critical, she's not afraid to disagree and she won't commit until everything is balanced.
How does the impluse buying label get stuck to females when most spend hours just browsing the racks for the perfect dress? Many times I have heard men lament that they just walk into a store, pick up what they need, and LEAVE. Doesn't that amount up to impluse buying, when not much thought has gone into the decision making process? This is where I get confused on the labelling of females as impulsive shoppers.
Females do not shop on impulse. It's just a term coined by some because of their lack of understanding of why the shopping trip came about in the first place.
Sure, ladies would gladly spend an entire day in Harrods, just browsing, and may still walk out without a single purchase - that IS NOT an impulsive shopper, that is killing two birds with one stone:
First BIRDIE - visual exercise and gathering first-hand updates on trends
Second BIRDIE - quality and price tag match
If only we could all apply that to relationships as well - perhaps then there would be less heartaches! That would be another story, another day.
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